Oh, The Places They Have Gone! MBEF’s 30 Under 30

By January 13, 2014 eNews

1. A new way to think about your drink 

CALEB DAVIDGE, Just Chillcaleb alone

During the caffeinated drink frenzy a few years back, Caleb Davidge, MC’06, and his fellow UC Santa Barbara buddies didn’t think the world needed yet another energy drink but knew the world needed a bit more relaxation.  Hence, this revelation was an impetus for Caleb to co-found “Just Chill” drinks in 2009.  The drinks are available from Whole Foods, Vons, Bristol Farms and dozens of other stores.  Today, Caleb, the UCSB graduate focuses on driving the sales.  “Just Chill” was named Best Relaxation Drink of 2012 by BevNet.  Not bad advice from a can?

 

 

(Photo courtesy of Easy Reader)

 

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